Illuminating Awareness Through Engaging Instagram Carousels

As the graphic designer, I worked with USCBB on a project aimed at raising awareness during Religious Freedom Week. The goal was to create five captivating Instagram carousels that would effectively present statistics and information while maintaining an uplifting tone on sensitive topics.

The primary focus was to design visually appealing seamless Instagram carousels that would catch the audience's attention and encourage them to swipe and learn more. To achieve this, I carefully curated USCBB's primary colors, ensuring consistency with their brand identity. I also established a true visual hierarchy and utilized fun fonts to make the information easily readable and engaging.

The challenge lay in striking the right balance between presenting serious subject matter and infusing hope and positivity into the designs. They wanted the audience to feel connected to the topics and be inspired to support USCBB's mission during Religious Freedom Week.

To empower USCBB with independence and flexibility, I crafted the Instagram carousel with Canva, providing them with editable templates that they could utilize for future content. This approach allowed USCBB to maintain control over their messaging while ensuring the visual integrity of their brand.

Overall, the project aimed to amplify USCBB's message and illuminate the importance of religious freedom. I believe that by creating eye-catching and uplifting carousels, we contributed to fostering understanding, compassion, and support for the subjects addressed during Religious Freedom Week. It was an enriching experience to be a part of this purpose-driven design initiative, and I are confident that these carousels will make a meaningful impact on USCBB's mission.