Building Reputation One Month at a Time

This project was completed with Andi Counts at Veridian Design Group, LTD.

For the past five years, I have had the privilege of working on Hitachi's large format wall calendars, and I am thrilled to have been a part of the latest project for 2023. Our primary goal was to enhance Hitachi's brand presence through creative design and imagery that showcases their heavy machinery and its impact on people's lives. We drew inspiration from the company's signature orange color, and we incorporated it into the design while using bold typefaces that bring out the best of their product.

The design team took the time to study the Hitachi brand and its values, taking into account the importance of reputation building in every aspect of their business. As we developed the calendars, we ensured that the messaging and images were aligned with the company's vision, and the machinery was presented in the best possible light.

The calendar features a range of high-quality images, showcasing the diversity of Hitachi's machinery in various settings worldwide. The inclusion of people interacting with the machinery gives it a human touch, making it relatable and easy to connect with. We also ensured that we incorporated inclusive holiday dates from all continents, making it a calendar for everyone.

As we worked on this project, we kept in mind the importance of Hitachi's dealerships worldwide. The calendar was designed to be a marketing tool, and we ensured that the final product would hang perfectly in every dealership, showcasing their machinery and the impact it has on people's lives.

At the end of the project, we were proud to deliver a comprehensive and visually stunning calendar that we believe would contribute positively to Hitachi's brand image. We are confident that the Hitachi calendar would be a valuable marketing tool for the company, and it would continue to enhance the reputation of the brand for years to come.