Articles & Resources
What I Didn’t Learn in Design School: Why Print Isn’t Dead
Discover the untold lessons of print design and why, contrary to popular belief, the tactile power of print is far from obsolete.
Measuring Success and Impact for Nonprofits
Set measurable goals and track key performance indicators (KPIs) to evaluate fundraising success. Use data analysis to gain insights and make data-driven decisions. Report impact to donors and stakeholders to demonstrate the value and effectiveness of their support.
Fundraising Ethics and Compliance for Nonprofits
Uphold ethical standards in your fundraising practices, ensuring compliance with legal and regulatory requirements. Maintain transparency, accountability, and donor privacy throughout your fundraising activities.
Major Gifts and Grants for Nonprofit Organizations
Recognize the importance of major gifts and grants in nonprofit fundraising. Implement strategies to identify and cultivate major donors, and craft compelling grant proposals to secure funding for your organization's initiatives.
Fundraising Events for Nonprofits
Plan, execute, and promote fundraising events to create memorable experiences and maximize revenue. Consider different event types, such as galas, auctions, and peer-to-peer fundraising, and implement strategies to enhance engagement and participation.
Online Fundraising for Nonprofits
Explore the opportunities and benefits of online fundraising, including leveraging various online platforms and tools for accepting donations. Craft effective online campaigns, optimize social media presence, and utilize storytelling to engage and inspire potential donors.
Donor Retention and Cultivation
By prioritizing personalized communication, stewardship, and donor recognition, you will foster strong donor relationships that contribute to the long-term sustainability and success of your organization.
Donor Acquisition Strategies
Implement a mix of online and offline strategies to acquire new donors, such as leveraging social media, hosting events, running targeted email campaigns, and forming partnerships. Target the right audience and craft compelling messages to attract and engage potential supporters.
Understanding Nonprofit Fundraising
Nonprofit fundraising plays a vital role in sustaining organizations by generating financial resources to support their missions. Building strong donor relationships and engagement is essential for long-term success.
Your Brand Personality: A Guide to Captivating Your Audience
How to connect with your target audience on a personal and emotional level.
Decoding Brand Archetypes: Discover Your Brand's Unique Persona
A deep dive into the 12 brand archetypes.
The Heart of Your Brand: Crafting a Powerful Mission Statement
Why your mission matters and how you can craft one that leaves a lasting impression.
The Perfect Symphony: A Guide to Unveiling Your Brand Tagline
Creating such succinct yet powerful brand taglines are an art, a beacon guiding consumers to your brand's essence.
Decoding the Name Game: A Journey to Your Brand Identity
It's a meticulous journey, guided by both intuition and criteria, leading to a brand name that stands as a beacon for your brand's identity.
The Power of Unique Selling Proposition (USP)
Your Unique Selling Proposition is the soul of your brand, the essence that makes you memorable and indispensable.
Your Brand Voice: A Clever Journey
Your Brand Voice isn't a solo act; it's a direct extension of your Brand Archetype.
Crafting Authentic Narratives: The Essence of Brand Storytelling
Brand Storytelling, as it should rightly be called, is an ongoing series of narratives, each echoing the same theme—your customer.
The Power of Crafting a Purpose-Driven Brand
A brand with a clear purpose is not just a business; it becomes a beacon for like-minded individuals seeking products or services that align with their values.
Crafting Your Brand Promise
The Brand Promise is not just a clever tagline or a catchy phrase; it's a profound statement that describes your brand and what it should mean to the customer.
Finding Your Niche: Crafting a Unique Brand Positioning
Without a unique position, your brand risks blending into the background, forgotten amidst the myriad of choices consumers face.