Articles & Resources
7 Mistakes Museums Make with Exhibit Branding (and How to Avoid Them)
Exhibit branding is more than logos or wall colors — it shapes visitor experience, donor trust, and a museum’s legacy. This guide reveals 7 common mistakes museums make with exhibit branding, from starting too late to inconsistent donor recognition, and how to avoid them. Learn how thoughtful museum design, catalogs, and cohesive branding elevate exhibits into lasting experiences.
Exhibit Catalog Timelines Every Museum Should Know
Exhibit catalogs are powerful donor tools and lasting records of exhibitions — but they take longer than most museums expect. Learn the key exhibit catalog timelines every museum should plan for, from photography and board approvals to color accuracy and print production. Avoid costly rush fees and missed impact with smart planning and expert design support.
How Small Museum Teams Can Create Big Impact with Exhibit Branding
Small museum teams can achieve big impact with smart exhibit branding. Learn strategies to overcome limited staff, tight budgets, and short timelines by focusing on storytelling, key collateral, and cohesive design. Discover how professional museum branding builds donor trust, extends exhibit reach, and creates memorable visitor experiences — even with a lean team.
Why Every Exhibit Needs a Catalog to Document Its Legacy
Every exhibit ends, but a catalog preserves its legacy. Discover why exhibit catalogs are essential museum tools that document art, stories, and scholarship while honoring donors. From simple brochures to collectible books, catalogs extend impact beyond closing day, engage visitors and researchers, and provide lasting recognition that keeps exhibitions alive for years.
The #1 Reason Exhibit Branding Projects Fall Behind (and How to Fix It)
Exhibit branding projects rarely fall behind because museums start late — delays come from approvals, photography, and print production. Learn the #1 reason timelines slip and how to fix it with early planning, expert design support, and careful catalog production. Discover how strong exhibit branding protects donor experience and ensures lasting impact
Behind the Scenes: Designing a Museum Exhibit Catalog from Concept to Press
Go behind the scenes of museum catalog design with the Audubon’s Birds of Florida catalog for MOAS. This case study reveals how exhibit catalogs are crafted — from branding to book design, typesetting, and press checks. Discover how thoughtful publication design preserves history, delights visitors, and creates lasting donor impact through museum-quality catalogs.
Preserving Your Exhibit’s Impact Beyond the Closing Date
Exhibit impact shouldn’t end on closing day. Learn how catalogs, donor recognition, and digital tools preserve exhibitions beyond the gallery. Discover strategies museums use to extend legacy, engage donors, and inspire future visitors. From professional exhibit catalogs to video archives, see how thoughtful branding keeps exhibitions alive long after the doors close.
Budget-Friendly Strategies for Exhibit Catalog Production
Exhibit catalogs impress donors, extend exhibitions, and preserve legacy — but they don’t have to break the budget. Learn how smart planning, strategic design, and cost-conscious choices in photography, printing, and finishes can create high-quality museum catalogs that inspire donors, avoid rush fees, and balance prestige with savings.
Why Catalogs Are One of the Most Powerful Donor Engagement Tools
Exhibit catalogs are more than books — they’re powerful donor engagement tools. Discover how museum catalog design creates pride, legacy, and recognition by turning exhibitions into lasting keepsakes. Learn why catalogs matter for donor relationships, how they extend impact beyond the gallery, and what makes them one of the most effective tools for lasting donor connection.
The Catalog Pitfalls That Cost Museums Time and Donors
Exhibit catalogs preserve legacy and inspire donors — but common pitfalls can cost museums time, money, and relationships. Learn the top mistakes, from late starts to rushed photography and overlooked donor recognition, and how to avoid them. Discover how thoughtful museum catalog design creates lasting keepsakes that engage visitors and honor donor support.
Designing Exhibit Collateral That Speaks to Donors and Visitors Alike
Exhibit collateral must impress donors and engage visitors — but many museums design for only one audience. Learn how to balance storytelling, branding, and design quality to create catalogs, signage, and materials that inspire the public while honoring donor legacy. See strategies and case studies that show how museum collateral can elevate exhibits.
5 Elements of Exhibit Branding That Inspire Donors
Strong exhibit branding does more than guide visitors through a gallery. It tells a story that resonates with donors, builds excitement around your mission, and transforms an exhibition into an experience worth supporting. From cohesive visuals to thoughtfully designed catalogs, discover the five key elements of exhibit branding that not only inspire visitors but also deepen donor connections and secure future support.