Branding a New Chapter in Brain Health Research
This project was completed with Andi Counts at Veridian Design Group, LTD.
As a graphic designer, I had the opportunity to work on the brand presence and marketing materials for the launch event of the Brain Health Center at Emory University. The center is a state-of-the-art facility that specializes in the treatment and research of brain-related disorders, and the client needed a visual brand identity that would reflect the center's mission and values.
To achieve this, we utilized Emory University's secondary color palette and designed a modern organic pattern that represented the texture of the brain. The design was playful and clean, meant to appeal to potential donors, and featured on all the event materials, including Save the Dates, event signage, email headers, envelopes, invitations, and the event program.
One challenge in this project was to strike a balance between communicating the center's serious nature and creating an approachable brand identity. We achieved this by keeping the design visually appealing and lighthearted, without sacrificing the center's mission and values.
Overall, our goal was to provide the client with comprehensive marketing materials that would help them communicate their message and mission to potential donors and supporters. With our help, the Emory University Brain Health Center had a successful launch event that allowed them to showcase their state-of-the-art facility and commitment to advancing the research and treatment of brain-related disorders.
Emory University Brain Health Center
Mackenzie Designed:
Brand Presence
Event Program
Brochure
Save the Date
Invitation
Envelope
Email Header
![Save the dates, envelopes, and mobile site: Professionally designed and branded collateral to promote the event and create a cohesive look and feel across all promotional materials.](https://images.squarespace-cdn.com/content/v1/641bad22094d8a0106bb77dc/eeb14fd3-6d85-4532-932c-1c6a6f6ec07c/Emory+Frontiers+of+the+Brain.png)
![Event signage: Eye-catching, professionally designed signs placed throughout the gala event space to guide attendees and promote the new center's brand identity.](https://images.squarespace-cdn.com/content/v1/641bad22094d8a0106bb77dc/6a6ad116-7b93-4428-8c2d-23ccd0531e5a/Emory+Frontiers+of+the+Brain2.png)
![Launch event invitation, three page z fold: An elegant and visually stunning invitation, designed to impress potential donors and create excitement for the event.](https://images.squarespace-cdn.com/content/v1/641bad22094d8a0106bb77dc/ef0a80e8-5747-476e-884e-b3eb5b5ffa12/Emory+Frontiers+of+the+Brain3.png)
![Event program mockup: A detailed mockup of the event program, showcasing the newly designed brand elements and visually guiding attendees through the event.](https://images.squarespace-cdn.com/content/v1/641bad22094d8a0106bb77dc/ccfee63f-5775-426d-9258-6a187715fc0b/Emory+Frontiers+of+the+Brain4.png)
![All pages of event program: A professionally designed and visually appealing event program, complete with all necessary information and designed to impress attendees and create a lasting impression.](https://images.squarespace-cdn.com/content/v1/641bad22094d8a0106bb77dc/f0e0ea14-acae-4361-ae43-779e3a30bd13/Emory+Frontiers+of+the+Brain5.png)