Designing for Hope with Zentangle Lettering

This project was completed with Andi Counts at Veridian Design Group, LTD.

The theme for the year was hope, and our goal was to create a publication that captured that feeling while still highlighting the important work that the Carter Center does. As a team, we decided that incorporating fun patterns and designs into the report would be the perfect way to achieve this goal.

To bring this vision to life, we chose to use Zentangle lettering throughout the report. This unique style of lettering is created using intricate patterns and designs, and it adds a playful and light-hearted feel to the publication. The design is both eye-catching and whimsical, while still communicating the important information about the center's work and mission.

As the project progressed, I worked on the layout design and graphic design elements of the report, ensuring that the Zentangle lettering was used in a way that didn't detract from the overall message. It was a delicate balancing act, but I believe that the end result achieved the perfect balance between design and content.

Throughout the report, we highlighted the center's three key goals: waging peace, fighting disease, and building hope. Using bright colors and bold design elements, we made sure that each section of the report stood out and communicated the important work that the center does.

Overall, I believe that the 2020 Annual Report is a great success. By incorporating Zentangle lettering and playful patterns, we were able to create a publication that captured the feeling of hope while still communicating important information about The Carter Center's mission. I am proud to have been a part of this project and believe that it will help the center to continue to make a positive impact on the world.