A Custom Suite of Designs to Raise Funds and Awareness

This project was completed with Andi Counts at Veridian Design Group, LTD.

Emory University's 13th Annual A Family Affair is a prestigious event aimed at raising funds for Alzheimer's research. As a graphic designer, I was tasked with creating a suite of materials that would embody the theme of the event and create a lasting impression on attendees.

The design concept was centered around a palette of light purples and golds, with sweeping abstract purple swashes to add depth and texture. We wanted to create a sense of elegance and sophistication that would reflect the event's importance and the Emory University brand.

The first items I designed were the save the dates and invitations. These pieces were printed on high-quality textured paper, featuring the abstract purple swashes and gold accents to create a cohesive look. The envelopes were also designed to match, complete with a custom printing featuring the event's logo.

For the event itself, I created a range of materials including event programs, event signage, email header templates, powerpoint templates, donation forms, and a brochure with a custom diecut. The program was carefully designed to include all the important information attendees would need, including a schedule of events and a list of sponsors.

The event signage was designed to be eye-catching and easy to read, with the same purple and gold palette and abstract swashes used throughout. The email header templates and powerpoint templates were created to match the overall design aesthetic, ensuring that all communications leading up to and during the event were consistent.

Finally, the donation forms and brochure were designed to be both informative and visually appealing. The brochure featured a custom diecut that added interest and allowed readers to get a sneak peek at the next page. The forms were designed to be easy to fill out and included clear calls to action to encourage donations.

Overall, I am proud of the work my team and I accomplished for Emory University's 13th Annual A Family Affair. The materials we created captured the elegance and sophistication of the event and helped to raise awareness and funds for Alzheimer's research.