A Modern, Line-Driven Design

This project was completed with Andi Counts at Veridian Design Group, LTD.

I was thrilled to be a part of the creative team tasked with creating a new brand identity for the Long Blue Line Magazine at Mississippi University for Women. As part of the Be The Light campaign, we were challenged to create a magazine that would showcase the campus, student highlights, alumni events, sports events, and the renowned nursing program.

We began by creating a solid and modern logo for the magazine, using a large navy-blue square as the background and MUW's brand colors. We used the ‘L’ in each word to create a long line vertically, which became the focal point of the design. This line-driven approach carried over to the magazine's layout, which allowed for a clean and organized design while still being visually striking.

To bring the brand to life, we used navy overlays and green transparent gradients to create a sense of depth and texture throughout the magazine. Typography was also an essential element, and we created a hierarchy that ensured the publication's content was easy to read and visually appealing.

With the new brand identity and magazine layout in place, we successfully launched the Long Blue Line Magazine. The publication has become a valuable asset to the Mississippi University for Women community, showcasing the university's events, achievements, and notable programs.

I am proud to have contributed my design expertise to this project, and I believe that the new Long Blue Line Magazine will serve as a powerful tool for the university to connect with its audience and highlight its strengths.