Creating A Strong Brand Identity and Market Presence

For Brush and Hammer Interior Design, I was tasked to develop a brand strategy and visual identity. The goal was to create market-ready materials that showcased the firm's design expertise and unique style.

To start the project, I designed a new logo that perfectly captured the company's essence. The logo featured a tricorn black background that conveyed elegance and sophistication. I added light blue-grays to enhance the professionalism, while the tan color brought out the trends and textures of interior spaces. A coral pink color was also incorporated to use for calls to action and to draw attention to key elements.

The brand guidelines were designed with a clear focus on consistency and quality. I ensured that every aspect of the brand was well-defined and that the guidelines were easy to understand and follow. These guidelines were used to create business cards, templates for invoices and client deliverables, and other marketing materials.

Next, I created a modern, user-friendly website that showcased Brush and Hammer's services, past work, and their unique style. I incorporated google analytics to track the website's performance, along with a pinterest social media profile to attract more clients. A Google My Business account was also set up to ensure that the firm was easily found and ranked higher with keyword research for search engine optimization.

Throughout the project, my focus was on ensuring that every element of the design reflected Brush and Hammer's values, vision, and expertise. The result was a comprehensive marketing strategy that elevated the firm's brand identity and enabled them to reach new heights in the interior design industry. I am proud to have contributed to Brush and Hammer's success, and I am confident that their new brand identity will serve them well for years to come.