Building a Modern and Futuristic Visual Identity for a Brand Strategy Course

Working closely with Creative Director Steve from Roket Brand, we embarked on a project to establish a solid brand strategy for their brand strategy course. As a graphic designer, my role was to create a visually striking and market-driven visual identity for Roket Brand.

From the logo design to the products, publications, website, and social media templates, I ensured that every design element was in line with the brand's strategy. I built funnel pages that would convert visitors into customers and connected the Google Analytics and Pinterest pixels to track performance and improve the brand's online presence.

Our vision was to create a branding blueprint, a set of guidelines that would be easy to follow for Roket Brand's target audience. To achieve this, we used heavy blacks and pops of red and orange, creating a modern, bold, and futuristic look and feel. We relied heavily on rocket motifs and blueprints to reinforce the brand's message of innovation, knowledge, and progress.

Throughout the project, we maintained a balance between delivering immediate needs and planning for the future. By building a solid visual identity and marketing materials, we were able to help Roket Brand establish a strong foundation for their next phase.

Overall, the project was a success, and we are proud of what we have accomplished. With our comprehensive approach to branding and marketing, Roket Brand now has a visually stunning and effective brand strategy course that will serve them well for years to come.